You would think that naming your niche website would be a simple task wouldn’t you? But it’s amazing how many people get it wrong and then wonder why they don’t rank anywhere in the search engines for their keywords, and hence, don’t make any money.

Naming your website comes back to the first step in niche marketing and that is ‘research’. If you go into the wrong niche because you didn’t bother checking it out in the first place you won’t make any money. But by the same token, if you don’t get the name of your site right, you still won’t make any money because the search engines and the visitors won’t associate that name with what they’re looking for.

And you absolutely have to get your keywords into your title, and as much as possible into the actual url of your domain. Admittedly getting the domain url you want can sometimes be tough. But there’s no point in having a domain that says ‘www.redglovesforsale.com’ if you’re going to be selling blue shoes!

Domains are like less than $10 to buy so there’s no excuse for not finding a good one. If you’re in a highly competitive market, you may have to pay more for a really good one. But this is money well spent if it’s going to get you to the top of the search engines when someone is looking for what you’re offering. If your keyword is the same as your url, you pretty much have it made before you even begin to have to think about SEO and optimising your site to get the traffic.

Getting the right domain that fits your niche is crucial and if you’re just thinking about what sort of niche market you want to get into, the availability of domains may very well be something you want to consider before you go diving in and then finding out you can’t get anything that suits.

Always, always, always get the dotcom version of your domain. Take it from someone who knows. This site is a perfect example of opting for the wrong domain. (with a little laziness thrown in too of course, lol). Luckily, the lesson was well learned so just make sure you don’t make the same mistake. If you can’t get the dotcom, keep looking. If needs be, pay more for it. It’ll be worth it in the end.

Once you have your domain, complete with your chosen keyword in the url, you’ll find that ranking is much easier. Plus it gives you an added edge over your competitors. You are automatically percieved as the ‘best’ in that niche because you have the actual domain. You don’t even have to give out the url. It’s what interested searchers would be typing in anyway.

Too many people still don’t understand the principles of niche marketing. They still go out and think if they put up a site all about televisions then they’re into niche marketing because they’re not targeting the whole entertainment sector.

But that still doesn’t really qualify as niche marketing. If you want to be really successful, your niche needs to be as focused as possible. So you need to  break your ‘televisions’ down into particular brands of price ranges, size, features, etc. The more focused your niche, the more likely you are to be able to dominate that niche and make some money from it.

Check out any of niche finder tools available and they all will give you very specific niches to target. There’s a reason all of the tools out there tell you to get focused. It’s because being focused is the main consideration when going into a niche market.

Once you’ve dominated the smaller segment, then you can think about widening your reach. But not before. If you start out big, its a sure fire recipe for failure. There will just be too many competitors and even if you can get the traffic, it will be so untargeted you’re not likely to convert any of it into paying customers.

Niche Marketing Example

We head over to Google and type in ‘cell phones’ as our main keyword. Here’s the results.

Now there’s a whole lot more of them, but these are just the top 20 results for that niche. Instead of going after just ‘cell phones’, your next step is to look at a few more of these keywords and drill them down even further.

So maybe you decide to check out ‘cell phone accessories’. Do you go for ‘cheap’ cell phone accessories? Or maybe you want to target Samsung owners, or Motorola users? This is niche marketing. Finding a targeted group of people who you can sell to.

So maybe you opt for Samsung, and maybe you opt for just Samsung accessories? The more focused your market, the greater chance there is that those people are willing to spend money. And these are the people you want. You don’t want people who are just searching for cell phones because the chances are they’re not yet decided which phone they want to buy. But if they’re looking for ‘samsung’ accessories, then they already have a samsung phone and you can bet your bottom dollar they’re willing to spend money to get it.

In fact, if you drill down even further to ‘samsung car kits’, look at the results.

Do you see that last result there? ‘Samsung f480′ gets over 673,000 searches every month. And that’s an exact search term! Do you think you could make some money focusing on just that keyphrase? It’s not a car kit, it’s just one model of Samsung phone. This is niche marketing. Finding something that enough people want, that you can provide to them.

Now when you check the results for car kits and f480, you’ll notice a huge difference. There are less ads for car kits than for f480, meaning there’s more money to be made from targeting the phone model. And the organic results for the phone model would be much easier to rank for because the first few results are so much weaker than their counterparts for the car kits.

However, going after a particular model of phone is short term. Sure, if there’s a new phone coming out and you can get in there quick, you can make a killing. But bear in mind new phones are coming out all the time so what’s hot today won’t be hot tomorrow. Not that it’s a problem. You just move on to the next one.

Get your strategy right and you’ll make money with niche marketing. Get it wrong and you won’t. Simple.

Once you’ve decided on a profitable niche market, you need to then build your niche website and get the content related to that niche up there as quickly as possible. If you put off taking action, then pretty soon you’ve moved on to another niche and forgotten all about the profitable market you just discovered.

It’s a never ending problem when you’re just starting out online. A vicious cycle of jumping from one thing to another and never really taking any action with any of them. Niche marketing isn’t exempt from the problem. Even if you stick with the principle of niche marketing itself, there’s the problem of sticking with a particular niche long enough to actually start earning money from it.

So moving quickly is essential if you don’t want to lose momentum and enthusiasm. And that’s where making use of PLR (private label rights) products comes in. PLR really is the quickest way to get started when you don’t have the skills, the time, or the money to come up with your own content, graphics, copy, articles, etc.

To be honest, I don’t understand why anyone would choose to go through the hassle of creating their own websites, writing their own articles, producing their own products… all from scratch, when there are just so many great PLR products out there that you can use as your base.

It also means you can move into niche markets you might not otherwise consider. It’s all well and good moving into a niche that you’re passionate about, but if that niche isn’t profitable, then your passion isn’t going to give you the dream lifestyle you’re after.

Niche marketing requires you to work in markets that you may or may not know anything about, and you have to be able to put up a site just as quickly and that looks just as good as a site dedicated to something you’ve been passionate about for years.

Using PLR products for your niche means you can get up and running a damn site quicker than having to start from scratch. Once you’re up and running, and you have money coming in, then use it to have custom graphics, unique articles, etc created if you wish.

But in the beginning, don’t be afraid to use PLR products. Some of my greatest successes have come from sites built using nothing but these products. There is no way in hell I could create a niche website from scratch. But I can edit an image, rewrite an ebook, record it to audio, spin articles to submit to article directories… all little differences that make the PLR product unique.

The only difficulty is choosing good products to start with. The better your initial PLR product is, the easier it will be to change it into your own unique product for your website.